We protect and enforce your exclusive Rights on the Web

The domain name is an independent, atypical distinctive sign. It is prohibited to register a trademark in Italy to that is identical or confusingly similar to a business, company or trade name, or domain name used in the trade, that is already known to the relevant public, wheresuch reputation has more than local significance.

Likewise, it is prohibited to adopt a business, company or trade name, or domain name used in the trade, that is identical or similar to a third-party trademark, where a likelihood of confusion may arise. Therefore, before registering a domain name it is advisable to check the availability by means of special integrated prior searches between company names, trademarks, and domain names.

Domain name registration is guided by two basic principles: the “first come, first served” principle, under which the domain name is assigned to the first user who applies for it, and the principle of domain uniqueness, under which once a domain is assigned no one else will be able to register and use it, as it is not technically possible for two identical domains to exist. A domain name can be registered by both legal and natural persons.

Registries require a declaration made by the registrant of assumption of full civil and criminal liability in the use of the domain name.

We manage the registration of domain names all over the world, assisting our clients in the registration procedure according to the different requirements, modalities, and terms, provided by the various competent bodies and offices. We guarantee, where mandatorily required, the possibility of assigning the domain name to a local entity; we can also offer this service complete with redirection of the new domain to the official website or other website chosen by the client.

• cybersquatting i.e., the unlawful registration of domain names corresponding to third-party trademarks and other distinctive signs (trade, business and company names, personal names), used for the promotion and marketing of counterfeit products;
• typo squatting i.e., the registration as domain names of trademarks or domain names of others with typos or typing errors in order to redirect traffic;
• the use of a third party’s trademark as a keyword or the inclusion of the same in the metadata of a site, in order to divert Internet traffic from the site of another’s trademark to one’s own in order to increase accesses and the value of the site itself, the use of another’s trademark as a keyword as part of a paid service that ensures in the search phase a better positioning on the network of the sponsored link (i. e. Google’s AdWords);
• the disparaging use of someone else’s trademark within forums, blogs, discussion sites;
• the parasitic use of patented products and processes, designs, images and photographs of others within the scope of one’s own site, etc.